How we achieved 4X ROI for an Apparel brand in just 2 weeks?

Analysis


Raisin Global is a leading women ethnic wear brand and has a well equipped eCommerce store.
Raisin had its Online Summer Sale coming up in April’2020 and the task was to increase sales and optimize R.O.I on conversion campaigns.

 


Strategy
 

I reached out to the warm and hot segment of our audience online. 

I test ran a 3 level campaign format for a week to obtain some insights.
A mix of existing customers, lookalike audiences and fresh broad audience was targeted on facebook and Instagram with carousel ads, insta story ads and a creative 7-8 sec viedo with the best-selling products.
This time I also created a lookalike audience of top 10% people who spent the highest time on our eCommerce store showing their higher intent of making a purchase this time. 














 

Outcome:

After thorough testing all the campaigns and different audiences for a week, I optimized the best performing ad sets and boosted them resulting in a R.O.I of 4X the advertising budget used.  

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© 2020 by Pulkit Jain
Surat, India.